With the ever-increasing popularity and demand for Argan products, the strategic approach was to set the company apart. The brand design had to possess the uniqueness associated with its name, much like the tree, that is endemic to Morocco.
Organic and Unique- From Morocco.
With the ever-increasing popularity and demand for Argan products, the strategic approach was to set the company apart. The brand design had to possess the uniqueness associated with its name, much like the tree, that is endemic to Morocco.
Looking at the whole brand perspective, we created an identity that represented the organic aura of the company. We carved out the name on the Argan tree, while keeping it minimal and readable. The choice of colours reflected the authenticity of the natural product, and complimented the ‘rooted’ approach of the design.
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