The Great Indian Circus is a Middle East-based Indian film production house that primarily focuses on producing feature films. The challenge was to bring in an element of vibrancy and dynamicity into the brand identity.
Reels of pure art.
The Great Indian Circus is a Middle East-based Indian film production house that primarily focuses on producing feature films. The challenge was to bring in an element of vibrancy and dynamicity into the brand identity.
The primary approach towards the branding of “The Great Indian Circus” involved choosing the right palette of brand colors. The first color after black and white as the history of languages reveal Red was chosen to be the primary color, for its attention-grabbing attribute. When Red is placed on a black background, it glows with an otherworldly fire. Hence, Red was coupled with black for the brand.
The dynamic logo animation brings in vibrant energy associated with the brand. The brand elements delve into the roots of Indian cinema, making use of vintage cameras and the stalwart- Satyajit Ray.
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